How to grant access to your google analytics 4 account?

Google Analytics 4 (GA4) is a powerful tool that provides valuable insights into your website's performance. Collaborating with team members and stakeholders is essential to make data-driven decisions and maximize the benefits of GA4. In this step-by-step guide, we will walk you through the process of granting access to your GA4 account to others, allowing them to explore and analyze data.

Step 1: Sign in to Google Analytics

Begin by visiting the Google Analytics website ( and sign in using your Google account credentials. Make sure you have administrative access to the GA4 account you want to manage.

Step 2: Access the Administration Settings

Once you're logged in, you'll see the homepage with various options on the left-side panel. Locate and click on the "Admin" option at the bottom left corner. This will take you to the administration settings, where you can manage account access.

Step 3: Navigate to Account Access Management

In the administration settings, you'll find two access management options: "Account Access Management" and "Property Access Management." Click on "Account Access Management" as it allows you to grant access to the entire GA4 account.

Note: "Property Access Management" is relevant if you have multiple websites within one GA4 account, and you wish to grant access to a specific website profile without giving access to the entire account.

Step 4: Add New Users

In the "Account Access Management" section, you'll see a list of current users with access to your GA4 account. To add a new user, click on the blue plus icon located at the top right corner of the page. This will open a form to add new users.

Step 5: Provide Email Addresses

Type the email addresses of the individuals you want to grant access to. You can add multiple email addresses, separating them with commas. Ensure that the "Notify new users by email" checkbox is marked, as this will automatically send an invitation to the added users.

Step 6: Choose User Roles

Select the appropriate role for each user. GA4 offers three user roles:

  • Administrator: Administrators have full access to the account and can add other users.
  • Collaborator: Collaborators can access most features but cannot manage users.
  • Read & Analyze: Users with this role have read-only access to view reports and data.

Step 7: Confirm and Add Users

Double-check the email addresses and user roles you've selected. Once you're sure everything is accurate, click the blue "Add" button in the upper right corner. This will initiate the process of granting access to the added users.

Step 8: Users Accepting the Invitation

The invited users will receive an email inviting them to join your GA4 account. They must have a personal Google account to accept the invitation. Instruct them to click the invitation link and sign in with their Google credentials.

After signing in, the invited users will gain access to your GA4 account. They can now explore reports, analyze data, and contribute to data-driven decision-making.

Granting access to your Google Analytics 4 account is a straightforward process that empowers your team to collaborate effectively and make informed decisions based on website performance data. By following the steps outlined in this guide, you can easily share the power of GA4 with your colleagues and stakeholders, enhancing your website's success and overall online efforts. If you need assistance with configuring your website's Google Analytics account, consider working with Create Your Matrix. Our expert staff will help you harness the full potential of Analytics, elevating your online efforts. Get started by contacting us today!

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